Black Swan Media Solutions provides SEO in Kansas City — technical SEO, on-page SEO, Core Web Vitals and performance tuning, conversion rate optimization, accessibility, and analytics. We start with a 30–50 page audit of your existing site or app, then deliver a prioritized fix list with the expected impact for each item. Our Kansas City SEO work covers local search and Google Business Profile optimization, structured data and schema, site speed and Core Web Vitals remediation, and conversion-focused page and funnel improvements. We help local businesses, professional services, and growth-stage brands across Kansas City, Overland Park, and Lawrence turn a site that merely exists into one that ranks locally and converts.
Black Swan runs SEO Kansas City engagements with the same audit-grade discipline Craig brought from Clinical Research Associate work — documentation, accountability, traceable decisions. The work happens in measurable steps; you can hold us to the numbers. Where Clinical Precision Meets Creative Vision.
Trades and contractors — Roofers, HVAC, builders, electricians. Local-pack visibility, Google Business Profile optimization, schema markup that helps Google understand your service area, and Core Web Vitals tuning so the mobile site loads fast when a homeowner taps your phone number after a storm.
Professional services — Legal, accounting, consulting. Long-form content audits, internal linking architecture, and topical authority work. Trust-driven verticals benefit most from documentation-grade content — substantive, well-sourced, and built to last rather than written to chase a single algorithm cycle.
Small Kansas City businesses — Restaurants, salons, retail. Local SEO work in Kansas City: Google Business Profile, citations, review velocity, schema that helps Google understand where you are and what you do. Honest expectations — we don't promise the Map Pack, we make sure the technical signals are clean and easy for Google to read.
Clinical research and life sciences — Where Craig's CRA background matters most. Search engine optimization for compliance-aware sites: structured data for clinical trial information, controlled-vocabulary internal linking, and regulatory-compliant page templates. If you're a CRO or research center looking for an SEO partner that speaks your industry, this is the studio.
Week 1 — Audit. We run a documented technical audit: Core Web Vitals on real devices, indexation against your sitemap, canonical and hreflang sanity check, schema markup coverage, internal-link architecture, and a competitive keyword landscape report. You get a written brief naming exactly what's broken, what's missing, and what's outranking you and why.
Weeks 2–3 — Technical fixes. We patch the technical SEO blockers identified in the audit — schema markup, robots.txt, sitemap, canonical URLs, redirects, Core Web Vitals tuning. Every fix gets logged with a before/after measurement.
Weeks 4–6 — Content and authority. Topical-authority content briefs aligned to the keyword landscape, on-page optimization of existing high-intent pages, internal link routing to reinforce the pages you want to rank, and Google Business Profile + citation work for local visibility.
Ongoing — Measurement. Monthly reports on indexation, rankings, organic traffic, Core Web Vitals trend, and the specific actions taken. Documented and traceable. No "we did some SEO this month" reports.
Plain about the limits: we don't buy backlinks, run link farms, or pay for 'guest posts' — those tactics get sites penalized by Google's spam policies. We don't generate AI-spun content at scale; every page we publish gets human editorial review. We don't run dark-pattern review velocity schemes — if you're soliciting reviews, we'll help you do it with Google's actual guidelines. We don't guarantee rankings, traffic, or leads, because no honest SEO practitioner can. What we stand behind is the work itself — a documented audit, technical fixes with before-and-after measurements, monthly reports, and a written record of every change we make.
What does an SEO Kansas City engagement actually cost? Audit-only engagements start at $1,500 and deliver the written technical brief. Multi-month engagements run $2,500–$5,000 per month depending on scope (technical-only, technical + content, or technical + content + local). Every engagement is fixed-scope before we start. The price includes the documented monthly reports and direct access to the engineer doing the work — not a project manager in front of an outsourced team.
How is your work different from other Kansas City SEO firms? Three differences. First, audit-grade documentation — every recommendation traces to a measurement, every fix gets a before/after, and you keep a written record of everything we touched. Second, technical depth: we hand-code the schema markup, Core Web Vitals tuning, and structured data; we don't install plugins. Third, Craig's Clinical Research Associate background means the engagement runs on the same discipline as a regulated clinical trial — documented, traceable, and built to survive an audit.
Do you guarantee rankings? No. We don't guarantee rankings, traffic, leads, or conversions — and neither should any honest SEO firm. Google's algorithm is a black box that changes monthly. What we guarantee is the work: a documented audit, technical fixes with before/after measurements, monthly reports, and a written record of every decision and every action.
How long until I see SEO results? Technical SEO gains — Core Web Vitals improvements, indexation fixes, schema markup — show up in Google Search Console within 2–6 weeks. Ranking and traffic gains from content and authority work typically take 3–6 months to compound and 9–12 months to fully express. Anyone promising faster is selling either luck or risk.
Do you do link building? Not in the way most SEO firms mean. We don't buy backlinks, exchange links, or pay for 'guest posts' on link farms — those tactics violate Google's spam policies and can earn manual penalties. We help you earn links the durable way: writing content worth linking to, optimizing your local citations, and digital PR outreach to publications that actually cover your industry.
Contact Black Swan Media Solutions — craig@blackswanmediasolutions.com · 785-550-2830
Where Clinical Precision Meets Creative Vision.